Many companies use auto transport to ship their goods. Most car companies outsource their sales operations to third-biParty transportation companies. These companies find leads for their auto transport business by working with auto sales companies. A buyer from the auto company sells their vehicles directly to a buyer from an auto transport company. The buyer from the auto transport company then ships the vehicle to their new owners. In some cases, a company selling transportation leads will work with brokers to find clients for them.
Companies often outsource their sales operations: to third-party auto transport companies (APTCs).
Some APTCs provide leads to automobile dealers and resellers so they can increase sales of their transportation services. Companies that use APTCs usually have less control over the process of finding new customers for their services. The lead provider controls when and how contacts are made with potential buyers of transportation services. They also decide which methods are used to contact potential buyers and what message they send to potential buyers of these services. Buyers of transportation services usually have a need for it and are willing to pay top dollar for it. This creates demand for leads provided by APTCs by automobile dealers and resellers who can meet this demand Some APTCs provide leads to automobile dealers and resellers so they can increase sales of their transportation services.
The lead provider controls when and how contacts are made with potential buyers of transportation services
They also decide which methods are used by the lead provider— such as email, text messages or phone calls— in finding new clients . Some lead providers use cold calling— when salespeople call prospective customers at home or place ads in public media without prior contact . Other lead providers find ways around phone restrictions— such as calling during off-peak hours or on weekends — that reduce the risk of generating new business from less desirable prospects.
Many auto sales companies use brokers to find new customers
Sellers may work with brokers because they don’t have time or expertise in finding new clients themselves . They may also feel that brokers are untrustworthy because they make money while working on commission in finding buyers for sellers Many sellers prefer working with an established broker because they understand business needs, can establish long-term relationships with buyers, know how best to market their products, and know how best to navigate regulations that apply wherever they do business.
The Bottom Line
Auto transport is a key service provided by many businesses; therefore, businesses outsource this task either entirely or partially to third-party APTCs, brokers or both. The seller’s role is mainly one of ensuring that appropriate leads are found for the transporter’s business .